About Our Company

Softwaremrt is the leading tech-focused e-retailer in UAE. We provide an integrated, end-to-end online store for both corporate and individual consumers and its tens of millions of registered users a comprehensive selection of the latest consumer electronics, entertainment, smart home and gaming products. We empower customers to make the best purchasing decisions by offering detailed product information and peer reviews. Customer satisfaction is Softwaremrt’s top priority, achieved by delivering superior service with our ever-present philosophy of putting the customer first.

To make the technology investments more effective, efficient, and beneficial, to your organisation we provide best of breed solutions tested, designed and implemented by our qualified and certified professionals. We assist you in identifying needs and securing measurable results, thus, building a strong relationship. We take the responsibility to guide and advise you. We focus on helping the client achieve strategic short- and long-term goals through the use of our products and services. Our Technical Support Services enable you to focus on your core competencies while we extend the customer experience through highly trained, certified staff and enabling technologies.

Our Objective

Customer loyalty -To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.

Profit – To achieve sufficient profit to finance our company’s growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.

Growth – To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative services and solutions that satisfy emerging customer needs.

Employee Commitment – To create an exciting work environment that values their diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work.

Leadership Quality – To develop leaders at every level who are accountable for achieving business results and exemplifying our values.

Our Vision

To attain a position of leadership among IT and Telecommunication Infrastructure Solutions and Services Providers.

Our Mission

To help our customers create, build and maintain the most innovative, reliable and cost-effective IT and Telecommunications Infrastructure and meet their business’ needs growing through the rapid deployment of new IT and Telecommunication Services.